Privacy Policy
MSSL Fitness ("we", "us", "our") respects your privacy. This policy explains what information we collect, how we use it, and the choices you have. Questions? Email coach@msslfitness.com.
What we collect
- Information you submit: name, email, phone (optional), and answers to the 515 Qualifier.
- Automatic data: browser type, device, IP address, pages viewed, referring source, and cookie data via analytics tools.
- Communications: emails or texts you send us.
How we use it
- To evaluate whether you're a fit for 1:1 coaching and personalize your results.
- To schedule and conduct strategy calls.
- To send you coaching-related emails and, if you opted in, texts about your plan preview.
- To measure and improve the performance of our site and marketing.
Who we share it with
We share limited information with service providers that help us run our business: Cloudflare (hosting), Google Analytics and Microsoft Clarity (site analytics), Meta (conversion measurement), Calendly (scheduling), and our email and SMS providers. We do not sell your personal information.
Cookies and tracking
We use cookies and similar technologies for analytics, conversion measurement (Meta Pixel, GA4), and to remember your quiz progress (localStorage). You can disable cookies in your browser settings; some features may not work as expected.
Your choices
- Access or delete: email coach@msslfitness.com to request a copy or deletion of your data.
- Unsubscribe: every email has an unsubscribe link. You can reply STOP to any text to opt out of SMS.
- Do Not Track: we honor browser Do Not Track signals to the extent feasible.
Data retention
We keep your information as long as needed to provide services and meet legal obligations. Prospect data is deleted within 24 months of last contact unless you become a client.
Medical disclaimer
Coach Dalton Musselwhite is a certified fitness coach, not a licensed medical professional. Nothing on this site or in coaching sessions constitutes medical advice. Always consult your physician before beginning any exercise program, making dietary changes, or considering bariatric surgery.
Changes to this policy
We may update this policy. Material changes will be posted here with a new "Last updated" date.
Contact
MSSL Fitness · Coach Dalton Musselwhite
coach@msslfitness.com